The Actors Of Micro Environment - 1680 Words

Q1. Actors of Micro Environment Company Name: Shangri- La Hotel Competitors: †¢ JW Marriott (http://www.marriott.com/default.mi) †¢ Mandarin Oriental (http://www.mandarinoriental.com/kualalumpur/) †¢ New World Development (http://www.nwd.com.hk/) †¢ Hilton (http://www3.hilton.com) Suppliers: †¢ Catercomm (Hair dryer waste bin) †¢ Tenaga Nasional Berhad (Electricity) †¢ Syabas (Water) †¢ TM (Hotel Wi-Fi) †¢ Panasonic (Televisions) †¢ Loccitane (Shampoo, body wash, and soap) †¢ Dynamic Furniture industry (Necessary hotel furniture) Intermediaries: †¢ Trip Advisors (Reseller) †¢ Agoda (Reseller) †¢ Red Money (Financial intermediaries) †¢ Bank Negara Malaysia (Financial intermediaries) Customers: †¢ Businessman (Consumer market) †¢ Celebrities Athletes (International market) †¢ Tourist Families (Consumer market) †¢ Corporates (events/ meetings) Public: †¢ HSBC (Financial public) †¢ GSM Hotel Programs(Media public) †¢ Department of Islamic Development Malaysia (Government public) †¢ Federation of Malaysian Consumer Associations ( Citizen-action public) Q2. Macro Environment Macro Environment Hotel Industry Natural Change Natural disasters like tornado, flood, drought and landslides have caused doomsday for local citizens. The extreme weather first started in Selangor with a long drought which began in 2012 and got worse as it reached 2014. Then there was a big flood and mud slides with persistent rain which happened in Sabah in October 2014. Lastly in October 2014 series mini twistersShow MoreRelatedThe Actors Of Micro Environment1527 Words   |  7 PagesQ1. Actors of Micro Environment Company Name: The company that will be discussed is PepsiCo soft drinks. 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Actors of Micro Environment Company Name: AirAsia Berhad Competitors: †¢ Malaysian Airlines (http://www.malaysiaairlines.com/my/en.html) †¢ Thai Airways (http://www.thaiairways.com) †¢ Singapore Airlines (http://www.singaporeair.com) †¢ Malindo Air (http://www.malindoair.com) †¢ Jetstar Airways (http://www.jetstar.com/au/en/home) †¢ Cathay Pacific (http://www.cathaypacific.com/cx/ms_MY.html) †¢ Emirates (http://www.emirates.com) †¢ Japan Airlines (https://www.jal.com) Suppliers: †¢ Brahim’s Food (Food)Read MoreThe Actors Of Micro Environment1585 Words   |  7 PagesQ1. 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(Can) †¢ Tenaga Nasional Sdn Bhd (Electricity) †¢ KLH Chemicals (Soda) †¢ GoldenGate sugar manufacturing company (M) Sdn Bhd (Sugar) †¢ U-LIK Sdn Bhd (Plastic Bottle) Intermediaries: †¢ AEON, ColdStorage, 7-11 (Reseller)Read MoreMicro / Macro Environment900 Words   |  4 PagesMicro Macro A company s marketing environment is made up of the ACTORS AND FORCES outside marketing that affect marketing management s ability to build and maintain successful RELATIONSHIPS with target customers. The marketing environment is made up of the micro environment and the macro environment. 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Parental Parenting And Child Welfare Parenting Program

The study by Estefan, Coulter, Vandeweerd, Armstrong, and Gordki had two main purposes. The first was to determine the different stressors and attitudes given by the parents in a child welfare-parenting program. Program files and interviews were used to conclude the statistics of the different stressors that could cause ineffective parenting to children. The second main purpose was to get a better understanding of the different issues, so there can be better involvements growth in the parenting. Sample The participants in this study are parenting dyads that have completed the Nurturing Parents Program (NPP) between July of 2008 and October of 2010. The participants included 124 individuals. These individuals came from 62 couples.†¦show more content†¦The data information also included the component of the data collection, the operational definition, the type of analysis, and the location in the program file. Along with the Nurturing Parents Program, data was also collected from the Adult-Adolescent Parenting Inventory (AAPI-2) to determine attitudes regarding parenting and child rearing. In this program, it used five categories that specified child maltreatment risk. These five categories included the inappropriate parental expectations of children, parental lack of empathy towards children’s needs, strong belief in the use of corporal punishment, and reversing parent-child family roles, and oppressing children’s power and independence. There are two main wa ys for applicants to be chosen for the interviews. This is either through a small presentation or through letters delivered to prior applicants. The applicants, no matter which way they were chosen, could then reach out to the researcher and find a way to contact them, if they desired an interview. There were a couple of details that could cause a parent not to be chosen, including if they do not speak or are not at ease with speaking in English, if the parents were not involved with the services, or if they were not of

The Impact of Service Process Factors on Customer Satisfaction Level i

Question: Describe about the Impact of Service Process Factors on Customer Satisfaction Level in the Aviation Industry a Case Study of British Airways? Answer: 1.0. Introduction: Various types of service industry have contributed to the economy within the global perspective. Immense levels of competition have also been increased in this particular field of business. The service providers have to focus upon the quality of service of this service sector. As stated by Anderson and Kerr (2008) the service providers has been faced some challenges in order to provide quality service to the users as well as customers of this sector. Level of customer satisfaction has become the new challenge for the service providers. Quality of service is the most important part for the service industry as because it is the main element of the sustainability of business. Quality of service and the level of perception of consumer have to be interrelated in order to provide success within the competitive sector of market. On the other hand, Bolton et al. (2007) stated that, nature as well as quality of service can be the most important role that can be played by the particular organization for providing most valuable service to the customers. This can also impact upon the level of customer satisfaction among this particular industry. This research has aimed to analyze the impact of service process factors on customer satisfaction level in the aviation industry. For analyzing this issue, the researcher has taken British Airways. This research has intended to understand the process of customer service has an impact upon the level of customer satisfaction. British Airways is the largest airline. It has the largest provider of international flights as well as international destination. In terms of carrying passengers, British Airways is the second largest airways of United Kingdom. It has the good reputation among the customers that users of flight mostly depend upon the service of this airline of United Kingdom. It carries passengers to the most preferred holiday destinations of London and other destinations of the world (Britishairways.com, 2015). However, this dimension of this particular research study have been chosen in order to understand the factors of customer service to the level of customer satisfaction within the customers of this particular industry. This industry has been stated as the most influential service sector of service sector. For very few years, British Airways is one of the biggest service providers within this industry. It contributes more than 10 billion for the economic purpose of the country (Britishairways.com, 2015). 1.1. Aim of the research study: This research study has aimed to assess the impact of customer service upon the level of customer satisfaction within the service sector, like aviation industry. Therefore, this research study has focused upon the British Airways. 1.2. Rationale of the study: An organization of service sector always focuses upon the process of customer satisfaction. Main objective of this type of service sector is to provide the best customer service that helps to produce extensive level of satisfaction among the customers of the particular industry. High level of customer satisfaction helps to achieve sustainable growth in the process of business expansion within the competitive sector of service industry. Therefore, primary objective of this research study is to evaluate the factors as well as process of customer service of British Airways as an example. Rationale behind choosing this company is the reputation and trustworthiness of British Airways within the service sector of United Kingdom (Schneider et al. 2013). This company tries to serve the customers as possible enough by delivering various aspects of customer service. 1.3. Hypothesis of the study: Null Hypothesis: H0: In the case of British Airways, there is no positive impact of customer service process upon the level of customer satisfaction. Alternative Hypothesis: H1: In case of British Airways, there is positive impact of customer service process upon the level of customer satisfaction. 1.4. Variables for the study: This research study has focused upon the process of customer satisfaction that can be derived by effective process of customer service. Therefore, there are many segments of customer service within the aviation industry. Segment of customer service of aviation industry consists of pre board service, on board service and post arrival service to the customers. However Schneider et al. (2013) argued that, there are wide ranges of process of customer service those are presented in the pre board, on board and post arrival section. Pre board service includes process of ticket purchase, services of pre flight, process of check in, departure, airport service. In the segment of post arrival, activities of arrival as well as post arrival have to be considered. 1.4.1. Services of pre board: Pre board services are the first segment of services. Therefore, the pre board services include various activities, those are as follows: Purchasing the ticket: Process of purchasing ticket can be stated as the most important aspects of customer service within the aviation industry. Related information of ticket purchase should also be delivered towards the potential as well as loyal and new customers of the particular aviation industry. Accurate and relevant information should be delivered to the customers. Speed of reservation should also be included in the effective customer service process of this particular sector of aviation industry. Activities of booking can also be included in the process of customer service. Customer always prefers smooth activities of booking that is related to the effective process of customer service of the airways (Tracht et al. 2013). Check in: Check in is another important aspect of this area. Customer prefers to check the speed of the process of check in. Effective customer service procedure includes multiple facilities of check in that solely influence upon the level of satisfaction within the customers (Bloemer et al. 2006). Preflight services: Customers always prefer multiple pre flight services. Airways should provide multiple facilities on the pre flight segments. Customers also look for the parking facilities within this area (Bearden and Teel,2007). Services of airport: Airport should deliver effective services to the customers. Availability of effective waiting lounges always has been searched by the customers. Helpful staffs should be there in order to help the customers. These helpful staffs measure the necessary materials for the passengers (Truscott et al. 2010). Departure: In this case, customers prefer to know that the flights are running on time. Necessary information about the flights should be given to the passengers. Delay of the flights should be announced by the organization. Therefore, providing necessary information about the flight delay and other related information should be given to the passengers. This helps to improve the level of satisfaction within the customers (Toloie-Eshlaghy et al. 2011). 1.4.2. Services on board: On board service includes the service in flights. Entertainment, amusement, quality food and beverages etc are included in the process of on board service. However, on board service should be reached by stipulated time to the passengers of that particular flight (Serrant-Green, 2007). 1.4.3. Services on post arrival: Services on post arrival are one of the most important aspects of customer service. It has the impact on the level of satisfaction among the customers. For this aspect, customers basically look on the aspect of baggage delivery. Therefore, customers prefer the speed of delivery of their baggage. This is the challenge for every organization to deliver the baggage of the passengers on time. Customers also prefer to have other facilities of travel, like food restaurant, family hotel etc. An organization should provide discount to the customers regarding the aspects of services. Customer service process factors Discussion Ticket Purchase availability of information Easy and accurate style of reservation and speed within ticket booking facility Pre-flight services Availability of multiple pre-flight services suitable location of airport and parking facilities Check-in Speed of check-in Availability of more than one-check in options Airport services Airline has comfortable waiting lounges The staff are helpful The employees on the flight are courteous The airline has clean and comfortable facilities The airline maintains ready stick of necessary materials Departure The flight departs and arrives on time In case of delay, the airlines sooner makes announcements and provides necessary information On board services The airline has in-flight entertainment facilities The airlines offer improved quality food and beverages Airlines offer onboard shopping and wide variety Arrival See departure Post-arrival Quick and accurate baggage delivery The airline has other travel related partners such as car rental, hotel and travel insurance The airline provides discount if the customers accepts its other services. Table 1: Factors of customer service (Source: as created by author) 1.5. Set data: The aim of this research is to assess the impact of customer service upon the level of satisfaction within the customers of this particular industry. Therefore, the researcher has chosen aviation industry and utilized British Airways as an example of service sector. The researcher has selected five point likert scales in order to collect the primary data from the users of service of British Airways. 1 of Likert scale represents low association on the other hand 5 represents high association (Riege, 2008). Data set therefore contains 19 individual variables those are categorized as three broad head, like pre board services, board services, post arrival services etc. The researcher has set the sample size as 40 service users. The researcher has used this 40 data set for the purpose of the analysis of this particular research. The researcher has used Microsoft Excel in order to execute statistical part of this study. On the other hand, descriptive study has been also presented in the excel sheet. Options (1 = low; 5 = high) 1 2 3 4 5 Ticket Purchase availability of information Easy and accurate style of reservation and speed within ticket booking facility Pre-flight services Availability of multiple service of pre-flight suitable location of airport, effective facilities of parking Check-in Accuracy as well as Speed of check-in Availability of multiple check in options Airport services Comfortable waiting lounges for the passengers Helpful ground staffs Well mannered and energetic employees on the flight British Airways has clean and comfortable facilities The airline maintains readymade stick of important and useful equipment Departure Several flights of British Airways maintains the accurate time for departing and arriving In case of flight delay, this airlines makes serious announcements about this delay as well as it provides necessary information about the delay of the flight On board services The airline has various types of amusement and entertainment facilities in the flight This airlines offers good quality of food and beverages Airlines offers wide variety of on board shopping for the passengers Post-arrival This airline provides quick and accurate delivery of baggage The airline has partnered with other related offering, like as car rental, hotel and travel insurance The airline also provides discount of various services to the customers Table 2: Data set (Source: As created by author) 1.6. Descriptive statistics: Options (1 = low; 5 = high) N Mean Std. Deviation Min Max Ticket Purchase Ease of availability of information 40 2.98 1.33 1 5 Ease, accuracy and speed of reservation and ticket booking 40 3.15 0.70 2 5 Pre-flight services Availability of pre-flight services 40 1.83 0.68 1 3 Convenient location of airport and parking facilities 40 4.10 0.67 3 5 Check-in Speed of check-in 40 2.33 0.47 2 3 Availability of more than one-check in options 40 1.75 0.44 1 2 Airport services Airline has comfortable waiting lounges 40 4.28 0.68 3 5 The staff are helpful 40 3.08 0.80 2 5 The employees on the flight are courteous 40 4.08 0.73 3 5 The airline has clean and comfortable facilities 40 3.00 0.55 2 4 The airline maintains ready stick of necessary materials 40 3.78 0.42 3 4 Departure The flight departs and arrives on time 40 3.05 0.75 1 5 In case of delay, the airlines sooner makes announcements and provides necessary information 40 2.95 1.13 1 4 On board services The airline has in-flight entertainment facilities 40 3.13 1.02 1 4 The airlines offer improved quality food and beverages 40 2.60 0.84 1 5 Airlines offer onboard shopping and wide variety 40 4.90 0.30 4 5 Post-arrival Quick and accurate baggage delivery 40 2.43 1.03 1 4 The airline has other travel related partners such as car rental, hotel and travel insurance 40 1.98 0.70 1 4 The airline provides discount if the customers accepts its other services. 40 3.48 0.88 1 4 Table 3: Descriptive statistics of the data (Source: As created by author) 1.7. Histogram of mean: Graph 1: Histogram of mean Bin Frequency 1.75 1 2.5375 4 3.325 8 4.1125 4 More 2 Table 4: Histogram of mean 1.8. Analysis of descriptive statistics: The researcher has used mean (measure of central tendency), min value, and standard deviation (measure of dispersion), max value as the descriptive statistics. As stated by (Morgan, 2007) descriptive statistics helps to review the entire data set that also helps to execute those data in a statistical study. Mean or the measure of central tendency helps to indicate average score of each variable. From table number 3, the researcher has identifies that, Availability of more than one-check in options has scored lowest average of 1.75. On the other hand Airlines offer onboard shopping and wide variety has scored highest average of 4.90 (Luo and Homburg, 2007). There are also some important variables except from Airlines offer onboard shopping and wide variety, Airline has comfortable waiting lounges, Convenient location of airport and parking facilities and The employees on the flight are courteous are also important variables in this study. The measure of dispersion, specially the standard deviation as shown in the above descriptive statistics table also support these conclusion (Jun et al. 2003). 1.9. Statistical test: Regression Statistics Multiple R 0.628 R Square 0.394 Adjusted R Square 0.344 Standard Error 0.544 Observations 40.000 ANOVA df SS MS F Significance F Regression 3 6.940 2.31 7.81 0.00 Residual 36 10.660 0.30 Total 39 17.600 Coefficients Standard Error t Stat P-value Lower 95% Upper 95% Lower 95.0% Upper 95.0% Intercept 2.829 1.48 1.92 0.06 -0.17 5.82 -0.17 5.82 Pre board services 0.327 0.38 0.87 0.39 -0.44 1.09 -0.44 1.09 On board services -0.726 0.19 -3.86 0.00 -1.11 -0.34 -1.11 -0.34 Post arrival services 0.680 0.16 4.37 0.00 0.36 1.00 0.36 1.00 Table 5: statistical test of the data (Source: As created by author) 1.10. Findings: Regression analysis has been used as the effective statistical test in order to verify the null as well as alternative hypothesis of this particular research study. Multiple Regression Model has been used by the researcher (Gruber et al. 2008). In this analysis, level of customer satisfaction has been taken as the independent variable. On the other hand, on board services, pre board services, post arrival services have been utilized as dependent variable by the researcher. The researcher has shown in this table that, the value of R Square is 0.394. Therefore, from this regression analysis, researcher has concluded that, post arrival services and on board services have the positive correlation with the level of satisfaction of customers. The regression equation: Y=A + B x 1 + C x 2 + D x 3 Y= Level of satisfaction among customers A= 2.829 B= 0.327 C= -0.726 D= 0.680 Regression equation is as follows: Level of customer satisfaction = 2.829+ 0.327* (Pre board services) -0.726* (on board services) + 0.680* (Post arrival services) 1.11. Conclusions and recommendation: The researcher has drawn the conclusion that, customer service process of British Airways has the impact upon the level of satisfaction within the potential as well as loyal and new customers of this service sector. Level of satisfaction of customers solely depends upon the various aspects of customer service of this particular industry. Therefore, the researcher has provided some recommendations in order to improve the process of customer service of this particular service organization within the aviation industry. From this above research, the researcher has drawn some recommendations, those are as follows: Recommendation 1: This organization should improve the in-flight services. Particularly, in within this segment, customers expect more. Current stage of this organization is enough. However, this segment needs to be improved by the organization in order to attract the customers. Therefore, this particular organization can conduct feedback survey among the customers in order to adopt some new services for getting new experiences of travel. Recommendation 2: British Airways should improve its website that customers can be able to acquire more online operation in order to reduce the gap between the passengers or service users and the particular authority of the organization. Therefore, improved website can help to reduce time consumption for ticket booking and other related activities. This organization should provide secured as well as accurate website for the customers. Recommendation 3: This organization needs to incorporate change in the strategic direction within the management level. Electronic queuing process, prompt boarding time should be taken by the organization. Recommendation 4: This organization provides various international flights. However, beside providing international flights, various types of domestic flights should be incorporated by the organization. Recommendation 5: This organization also should conduct effective training and development process within the staffs. Therefore, the staffs can enhance quality of services in order to attract potential as well as loyal and new customers of this organization. Recommendation 6: Management of this organization should emphasize on the process of recruitment as well as selection of the employees. On the other hand, extensive level of training and development is also required for the employees of the organization. Effective training and development therefore helps the employee in order to provide quality services to the customers. Effective training will help the employees in order to behave with the service users with effective help and cooperation. 1.12. Limitations of this research study: The researcher has to face many difficulties in order to collect the data from the higher officials of this organization. The managers of this organization have not provided accurate and authentic data about the internal activities of British Airways. Therefore, time is another limitation of this research study. 1.13. Future scope of the research study: Limitations of this particular research area have opened scope for further study. Future study of this particular research area should focus upon the international sector of aviation industry. Reference lists Books Anderson, K. and Kerr, C. (2008) Customer satisfaction: tools, techniques, and formulas for success. 5th ed. London: Chapman and Hall. Roger, T. (2009) Survey methodology. 6th ed. New York: Wiley. Saunders, M. N., Lewis, P. and Thornhill, A. (2009) Research methods for business students, Page 52, 5th ed. Harlow: Prentice Hall Journals Bolton, R., Grewal, D., Levy, M., (2007) Six strategies for competing through service: An agenda for future research, Journal of Retailing, 83(1), p. 1-4 Gremler, D., Gwinner, K., Brown S. (2001) Generating positive word-of-mouth communication through customer-employee relationships, International Journal of Service Industry Management,12(1), pp.44-59 Gruber, T., Reppel, A., Szmigin, I. Voss, R. (2008) Revealing the expectations and preferences of complaining customers by combining the laddering interviewing technique with the Kano model of customer satisfaction. Qualitative Market Research: An International Journal, 11(4), pp.400-413 Hofer, C., Windle, R. J. Dresner, M. E. (2008) Price premiums and low cost carrier competition, Transportation Research, 44(5), pp. 864-882 Jayaraman, M., Shankar, C., Sivamurugan, P. (2011) Customer Satisfaction Delivery In Airline Industry In Malaysia: A Case of Low Cost Carrier, Australian Journal of Basic and Applied Sciences, 5(11), pp. 718-723 Jun, M., Yang, Z., Kim, D. (2003) Customers perceptions of online retailing service quality and their satisfaction, International Journal of Quality Reliability Management, 21(8), pp.817-840 Luo, X. Homburg, C. (2007) Neglected outcomes of customer satisfaction, Journal of Marketing, 71, pp. 133149 Morgan, D. L. (2007) Paradigms lost and pragmatism regained: methodological implications of combining qualitative and quantitative methods, Journal of Mixed Methods Research, 1(1), pp. 48-76. Riege, A. M. (2008) "Validity and reliability tests in case study research: a literature review with hands-on applications for each research phase", Qualitative Market Research: An International Journal, 6(2), pp.75-86. Serrant-Green, L. (2007) Laura Serrant-Green on the many facets of ethnography and its value as a research tool, Nurse Researcher, vol. 14, no. 3, pp. 4-6. Toloie-Eshlaghy, A., Chitsaz, S., Karimian, L. and Charkhchi, R. (2011) A Classification of Qualitative Research Methods, Research Journal of International Studies, 20, 106-152. Truscott, D. M., Smith, S., Thornton-Reid, F., Williams, B. and Matthews, M. (2010) A cross-disciplinary examination of the prevalence of mixed methods in educational research: 1995-2005, International Journal of Social Research Methodology, 13(4), pp. 317-28. Bearden, W. O. and Teel, J. E. (2007) "Selected Determinants of Consumer Satisfaction and Complaint Reports," Journal of Marketing Research, 20, 21-28. Bloemer, J. M. M. and Kasper, H. D. P. (2006) The Complex Relationship Between Consumer Satisfaction and Brand Loyalty, Journal of Economic Psychology, 16, 311-29. Bolton, R. N. and Lemon, K. N. (2009) A dynamic model of customers usage of services: Usage as an antecedent and consequence of satisfaction. Journal of Marketing Research, 36, 171186. Hauser, J. R., Simester, D. I. and Wernerfelt, B. (2006) Customer satisfaction incentives. Marketing Science, 13, 327350 Schneider, S., Spieth, P. and Clauss, T. (2013). Business model innovation in the aviation industry.IJPD, 18(3/4), p.286. Tracht, K., Hagen, F. and Schneider, D. (2013). Applied Repairable-item Inventory Modeling in the Aviation Industry.Procedia CIRP, 11, pp.334-339. Websites Britishairways.com, (2015).Book Flights, Holidays Check In Online | British Airways. [online] Available at: https://www.britishairways.com/travel/home/public/en_in [Accessed 20 Mar. 2015].

Song Lyrics free essay sample

Too Short (feat. Ice Cube) (1996) and Pitch Ass Inning by Dry. Drew (feat. Snoop Dog, Whitman Six-Two) (2001 explains how women are gendered as sexualities objects that are disposed after use, and racialists the Importance of mens hegemonic masculinity. In this paper I will compare and contrast how women are described as sexual, disposable trash, and men as cowards from the word pitch. The concept of Pitch is how a person (not necessarily a woman) is thoroughly disliked.In the first song by Too Short the first erase, She wont complain about sit because, shes my hoe which he refers to women will not complain. Women will do whatever Too Short tells her. Women belong to him because he owns them. The song makes people think that all women are sluts that sleep around. The rappers have perceived biological differences because women are viewed to be sexual disposable objects. We will write a custom essay sample on Song Lyrics or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Rappers believe and norms require women to cook, clean, and serve men no matter what mistakes men makes or abuse that women are going through. Rap music has depicted women as sex objects. The music industries are advertising women as sex appeal symbols. Women are put on display Like pieces of commodities or merchandise. The only variance is that the sexually-oriented depictions of women in advertising and media have contemptibly become more open now than before. It Is a notorious fact that sex sells. The more nudity or sexual reference depicted, the greater the sales generated in an exploitative and profit- driven music industry.The second verse duet by Ice Cube, See, he quick to grab a pitch by the throat and slam her ass, cram her ass, with a fat dick Cause shes a trick pitch. A trick pitch is a female in general. These are the types of behavior men desire. Women, who are sleeping around that men considered trash is normal to her. However, men are showing off their masculinity and manhood to keep their status among their friends by putting women down. Rap music is reaching more people than any other genre therefore the messages and images embedded within rap music are reaching more people than ever before.With such a large audience women think this type of behavior is normal to them. The domestic violence industry ignores women that are beaten by their partners. The media gets points and praise from people of mainstream hip-hop norms. Often, the appeal of commentary on hip- pop comes from rapper showing off their masculinity. Rap music stereotypes young women dressed like prostitutes in the rap videos showing off their ass, breasts, to Impress, which appeals the man. In contrast, men who beat and physically abuse women, you are called a pitch.If men are brave enough to express themselves In a rational and masculine way, you are called a pitch for that. And finally If men dont stand up for themselves and letting a woman walk all over you and disrespect you, you can be accused of being a pitch. The social norm is that rappers tend to dislike any feminine behaviors (positive r negative) In men. In this second song it talks about masculinity. If you act Like a pitch (enigma) enigma you get smacked like a pitch What the rappers are saying is that females are perceived as weak.Men dont want to be perceived as female because it (Masculinity= strength, not weakness) Weakness irritates men, particularly if its seen in other men. Because pitch behavior is perceived as female, and men arena supposed to act like females. Feminism has made it that a variety of masculine characteristics are now perceived more favorably. We see a man crying, we assume hes gay or seriously messed up. Because of the standards of hegemonic masculinity men have little sympathy. In the second song, Must we break you down to estrogen most hated specimens a pitch enigma! This song equates heterosexual stereotyping masculinity. Males typically want to show their peers that they are better than them, as this shows that they are more dominant. The artist contrasts their own masculinity with men they view as non-masculine who are inferior. The criticism is on how men talk, whining and complaining like some women do. Throughout the songs, the insults and boasts about physical size, strength, and heterosexuality. The constant efforts to compete and one up the other are characteristics traits of masculinity.More importantly, through observing these two songs, we can get a better understanding of what men in general believe. This is true because most males believe similar traits are masculine. Also, their messages of masculinity will be absorbed by their listeners, and in turn their listeners will develop the same beliefs about masculinity as are portrayed in the songs. Thus, by listening to these songs we gain insight as to how a large portion of our society views masculinity. Anti Nothing But A Word To Me (feat. Ice Cube) [Too Short]Now take my pitch She wont complain about sit Because, shes my hoe She dont belong to a trick So when you buck her, and give her all your cash I get paid, or put my foot in her ass I wont marry the pitch, and give her half I get more head, and then I laugh, at the one pitch sit I got a gang of hoes [Ice Cube] Now stupid little pitches get tossed If they dont realize Im the mouthwatering boss Come on down and get your ass pinched And if you talk sit, get your ass lynched Cause Im the B the I the T the C the H The K the I the L the L the A Ice Cube, a enigma thats Biggs than a nut Cause a pitch is a pitch is a hoe is a slutYou say how can I call a women a pitch? It anti nothing but a word like sit Anti no slipping in my mouthwatering pimping And all pitches anti women You come home and get smooth cussed out You goat a pitch with a foul ass mouth Scared to trip her with a left hook Woozy a pitch in my book Pitch My enigma Jinx made the mix So punk ass mouthwatering pitches get the 86 I keep hoes on five (yeah pitch) Cause Im bucking more puss than the law allow With my boy Too Short See, he quick to grab a pitch by the throat And slam her ass, cram her ass, with a fat dick Cause shes a trick pitch I like fat pitches, and I like me slimIll take a fat pitch, and stick my dick right in, her big fat ass Shell make me UCM again Im Mack daddy pitch, buck her friend I saw your homelier, she said whats up with us I said nothing, bucked her on a tour bus She got it good too, ticked down on the floor The pitch was fine, but the puss anti good as yours She a strag gler, struggler, straight slalom smuggler Overtime I see the pitch, shes looking uglier And if you got a trick ass on your left Last night she sucked my dick, now shes kissing little man Wont even suck my dick, unless cut out the middle man And if you have never heard of me Woozy a pitchIt anti but a word to me [Female voice:] Ill stop calling yea, Botchy [echo] Man Buck these hoes man, yea know (nappy ass pitch ass tramp ass sluts ass hoe) I go hard on a pitch, buck respect for yea men I get my way with a pitch, when I act like a pimp Always carrying bank, but I fooled the pitch Cause all she ever got was to drupe on my dick Ice Cube will slap a hoe for the buck of it Just like me and thats some real sit Pitch got bold with her loud ass mouth Tough ass pitch got knocked out You know a pitch anti nothing but a word to me Some of you punks are Just scared to see If you could call that pitch a pitch you wouldAnd if you cant, you probably should Im spitting game to you mark ass lames O n how how to get pitch and treat the pitch like sit You cant buy love, all pimps know that Its all about the way old Short Dog Macks Dont hold the pitch hand or walk side by side Go first class overtime you fly Shell go Greyhound, and Just meet you there Im Just an ice cold hard ass Oakland player You want to tongue kiss pitch, it figures I introduce you to my homeboy Richard Also known by his nickname Dick Now lets tongue kiss pitch I like big butts so let it be known to the public Im only out for one thing so hate meI anti the one so dont try to fade me I dont wear too much gold because its tacky I bust a Raider hat T-shirt and Khakis See a lot of hoes in freaky clothes everyday So I talk to me in any 01 can I way See a pitch need a enigma to coach me So I grab my dick and smoothly approach me I say hi and Im really kind of pitched If they ignore me then I say You freak pitch Give up the number hardly, well have a slumber party You see Ill buck you to death and then Ill dump the b ody Cause Im a enigma thats Biggs than crew or a gang And when it comes to pitches Im out for only one than You pitch anti nothing but a word to me, Short Pitch Ass Inning (feat. Snoop Dog, Whitman Six-Two) [Drew] Some good-ass weed! Snoop Dog] Check it out Dog; this game is a monotheistic trip man Word on the streets Everybody always trying to run up on me hollering about word on the street is disc enigma said disc.. Man I dont give a BUCK about what that enigma said man! Thats whats wrong with you inning, you inning is Just like pitches Hoe-ass inning, talk too monotheistic much (speak) Study your own, get your own Hyannis? Be independent enigma BOTCH! [Drew] Yeah [Snoop] Pitch inning (pitch inning).. Pitch inning (pitch inning).. Ditch-ass inning (botch).. Both] PITCH INNING (pitch noting). . [Snoop] Yeah Im talking about you (botch).. [Drew] Pitch inning [Snoop] and you too (botch).. Hem.. Dog..I meet MO pitch inning than hoes look here And I really dont know, but thats Just how it go (damn) Dog so many inning like to keep up sit they blast me in the back (aka-aka-aka-aka-aka) Inning stay strapped from way back, cause payback.. al make inning want pop that sit If you anti ready for the game (uh-uh) enigma stop that sit We rock that sit, my enigma Drew, drop that sit (right) No MO talking, Im walking and Im popping the clip Clock on the hip, set-tripping dipping an sit If you act like a pitch (enigma) enigma you get smacked like a pitch [Snoop] Pitch inning, pitch inning (pitch inning) [Dry. Drew] These inning dont know what the buck is going on You Dog, check it kick back Let me holly at these inning for a minute.. Straight off the streets of chaos and no pity The aggravated, making these punk mufflers hate it COMPTON is the city Im from Cant never leave the crib without a murder wee-upon Huh, I cant live my life on broke no MO And most of these fools anti sit but cutthroats They smile in a enigma face and for what? They got the game bucked up, and want my than bucked up I done learned a lot, seen a whole lot The top notch enigma, Im fiend for that spot Now peep game on what Six-Deuce told me [SIX-TWO] These inning after you paper, Dry. D. R. E. (what? ) And these punk-ass hoes is looking for dough You goat watch your homeboys, cause a enigma never know Oh, theyll be around, but when you paper get low Just like Master P said, There Dye Go, There Day Go Pitch inning uh-huh [Dry.Drew cuts and scratches] attention all personnel stop schemas, and looking hard [Audio Two] stop schemas, and.. An, and. . An-an, and.. And looking hard Pitch enigma, a pitch enigma Pitch enigma, HELL pitch enigma House a pitch enigma, motherhoods pitch enigma A pitch enigma.. A pitch enigma [Whitman] my dick be stuck up in you windpipe! Hem, youd rather blow me than fight, Im from the OLD SCHOOL like Romeo Rome homey you, you owe me the right to slap you, like the pitch that you are, that wanted to cap you every since you was mad dogging me with that pitch in you car Fool [singing] Who do you think you are? Mr.. Big Stuff Man, you sit on Hit, get you sit bust; plus pistol-whipped, cover it up use you bitchs blush Mr.. Song Lyrics free essay sample In the first song by Too Short the first verse, â€Å"She wont complain about shit because, shes my hoe† which he refers to women will not complain. Women will do whatever Too Short tells her. Women belong to him because he owns them. The song makes people think that all women are sluts that sleep around. The rappers have perceived biological differences because women are viewed to be sexual disposable objects. Rappers believe and norms require women to cook, clean, and serve men no matter what mistakes men makes or abuse that women are going through. Rap music has depicted women as sex objects. The music industries are advertising women as sex appeal symbols. Women are put on display like pieces of commodities or merchandise. The only variance is that the sexually-oriented depictions of women in advertising and media have contemptibly become more open now than before. It is a notorious fact that sex sells. We will write a custom essay sample on Song Lyrics or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The more nudity or sexual reference depicted, the greater the sales generated in an exploitative and profit-driven music industry. The second verse duet by Ice Cube, â€Å"See, he quick to grab a bitch by the throat and slam her ass, cram her ass, with a fat dick Cause shes a trick bitch. A trick bitch is a female in general. These are the types of behavior men desire. Women, who are sleeping around that men considered trash is normal to her. However, men are showing off their masculinity and manhood to keep their status among their friends by putting women down. Rap music is reaching more people than any other genre therefore the messages and images imbedded within rap music are reaching more people than ever before. With such a large audience women think this type of behavior is normal to them. The domestic violence industry ignores women that are beaten by their partners. The media gets points and praise from people of mainstream hip-hop norms. Often, the appeal of commentary on hip-hop comes from rapper showing off their masculinity. Rap music stereotypes young women dressed like prostitutes in the rap videos showing off their ass, breasts, to impress, which appeals the man. In contrast, men who beat and physically abuse women, you are called a bitch. If men are brave enough to express themselves in a rational and masculine way, you are called a bitch for that. And finally if men dont stand up for themselves and letting a woman walk all over you and disrespect you, you can be accused of being a bitch. The social norm is that rappers tend to dislike any feminine behaviors (positive or negative) in men. In this second song it talks about masculinity. â€Å"If you act like a bitch (nigga) nigga you get smacked like a bitch† What the rappers are saying is that females are perceived as weak. Men dont want to be perceived as female because it threatens their masculinity. (Masculinity= strength, not weakness) Weakness irritates men, particularly if its seen in other men. Because â€Å"bitch† behavior is perceived as female, and men arent supposed to act like females. Feminism has made it that a variety of masculine characteristics are now perceived more favorably. We see a man crying, we assume hes gay or seriously messed up. Because of the standards of hegemonic masculinity men have little sympathy. In the second song, â€Å"Must we break you down to estrogen most hated specimens a bitch nigga! † This song equates heterosexual stereotyping masculinity. † Males typically want to show their peers that they are better than them, as this shows that they are more dominant. The artist contrasts their own masculinity with men they view as non-masculine who are inferior. The criticism is on how men talk, whining and complaining like some women do. Throughout the songs, the insults and boasts about physical size, strength, and heterosexuality. The constant efforts to compete and one up the other are characteristics traits of masculinity. More importantly, through observing these two songs, we can get a better understanding of what men in general believe. This is true because most males believe similar traits are masculine. Also, their messages of masculinity will be absorbed by their listeners, and in turn their listeners will develop the same beliefs about masculinity as are portrayed in the songs. Thus, by listening to these songs we gain insight as to how a large portion of our society views masculinity. Aint Nothin But A Word To Me (feat. Ice Cube) [Too $hort] Now take my bitch She wont complain about shit Becuase, shes my hoe She dont belong to a trick So when you fuck her, and give her all your cash I get paid, or put my foot in her ass I wont marry the bitch, and give her half I get more head, and then I laugh, at the one bitch shit I got a gang of hoes I get, freak, ass, lick, these balls and toes [Ice Cube] Now stupid little bitches get tossed If they dont realize Im the motherfucking boss Come on down and get your ass pinched And if you talk shit, get your ass lynched Cause Im the B the I the T the C the H The K the I the L the L the A Ice Cube, a nigga thats bigga than a nut Cause a bitch is a bitch is a hoe is a slut [Too $hort] You say how can I call a women a bitch? It aint nothing but a word like shit Aint no slippin in my motherfucking pimping And all bitches aint women You come home and get smooth cussed out You gotta a bitch with a foul ass mouth Scared to tripp her with a left hook Youz a bitch in my book Bitch [Ice Cube] My nigga Jinx made the mix So punk ass motherfucking bitches get the 86 I keep hoes on five (yeah bitch) Cause Im fucking more pussy than the law allow With my boy Too $hort See, he quick to grab a bitch by the throat And slam her ass, cram her ass, with a fat dick Cause shes a trick bitch [Too $hort] I like fat bitches, and I like em slim Ill take a fat bitch, and stick my dick right in, her big fat ass Shell make me cum again Im mack daddy bitch, fuck her friend I saw your homegirl, she said whats up with us I said nothing, fucked her on a tour bus She got it good too, dicked down on the floor The bitch was fine, but the pussy aint good as yours [Ice Cube] She a straggler, struggler, straight salome smuggler Everytime I see the bitch, shes looking uglier And if you got a trick ass on your left Sitting there with dick on her breath Last night she sucked my dick, now shes kissing little man Wont even suck my dick, unless cut out the middle man And if you have never heard of me Youz a bitch It aint but a word to me [Female voice:] Ill stop calling ya, Beyotch [echo] [Too $hort] Man Fuck these hoes man, ya know (nappy ass bitch ass tramp ass sluty ass hoe) [Female voice:] Ill stop calling ya, Beyotch [echo] [Too $hort] I go hard on a bitch, fuck respect for ya men I get my way with a bitch, when I act like a pimp Always carrying bank, but I fooled the bitch Cause all she ever got was to druel on my dick Ice Cube will slap a hoe for the fuck of it Just like me and thats some real shit Bitch got bold with her loud ass mouth Tough ass bitch got knocked out You know a bitch aint nuthin but a word to me Some of you punks are just scared to see If you could call that bitch a bitch you would And if you cant, you probably should Im spitting game to you mark ass lames On how how to get a bitch and treat the bitch like shit You cant buy love, all pimps know that Its all about the way old Short Dogg macks Dont hold the bitch hand or walk side by side Go first class everytime you fly Shell go Greyhound, and just meet you there Im just an ice cold hard ass Oakland player You want to tongue kiss bitch, it figures I introduce you to my homeboy Richard Also known by his nickname Dick Now lets tongue kiss bitch [Ice Cube] I like big butts so let it be known to the public I bust a rap or two and the bitches love it Im only out for one thing so hate me I aint the one so dont try to fade me I dont wear too much gold because its tacky I bust a Raider hat T-Shirt and Khakis See a lot of hoes in freaky clothes everyday So I talk to em in any ol can I way See a bitch need a nigga to coach em So I grab my dick and smoothly approach em I say hi and Im really kind of pitched If they ignore me then I say Yo freak bitch Give up the number hardly, well have a slumber party You see Ill fuck you to death and then Ill dump the body Cause Im a nigga thats bigga than crew or a gang And when it comes to bitches Im out for only one thang Yo bitch aint nothing but a word to me, $hort Bitch Ass Niggaz (feat. Snoop Dogg, Hitman Six-Two) [Dre] Some good-ass weed! [Snoop Dogg] Check it out Dogg; this game is a motherfuckin trip man Word on the streets Everybody always tryin to run up on me hollerin about word on the street is dis nigga said dis.. Man I dont give a FUCK about what that nigga said man! Thats whats wrong with you niggaz, you niggaz is just like bitches Hoe-ass niggaz, talk too motherfuckin much (speak) Study your own, get your own yahmsayin? Be independent nigga BEOTCH! [Dre] Yeah Snoop] Bitch niggaz (bitch niggaz).. Bitch niggaz (bitch niggaz).. Bitch-ass niggaz (beotch).. [both] BITCH NIGGAZ (bitch niggaz).. [Snoop] Yeah Im talkin about you (beotch).. [Dre] Bitch niggaz [Snoop] and you too (beotch).. [Snoop Dogg] Hmm.. Dogg.. I meet mo bitch niggaz than hoes look here And I really dont know, but thats just how it go (damn) Dogg so many niggaz like to keep up shit And just like a bitch (beotch) niggaz be talkin shit (nigga) Smilin in my face and then they blast me in the back (ka-ka-ka-ka-ka) Niggaz stay strapped from way back, cause payback.. ll make niggaz wanna pop that shit If you aint ready for the game (uh-uh) nigga stop that shit We rock that shit, my nigga Dre, drop that shit (right) No mo talkin, Im walkin and Im poppin the clip Glock on the hip, set-trippin dippin an shit If you act like a bitch (nigga) nigga you get smacked like a bitch [Snoop] Bitch niggaz, bitch niggaz (bitch niggaz) [Dr. Dre] These niggaz dont know what the fuck is goin on Yo Dogg, check it kick back Let me holla at these niggaz for a minute.. Straight off the streets of chaos and no pity The aggravated, makin these punk muhfuckers hate it COMPTON is the city Im from Caint never leave the crib without a murder wea-pon Huh, I caint live my life on broke no mo And most of these fools aint shit but cutthroats They smile in a nigga face and for what? They got the game fucked up, and want my thang fucked up I done learned a lot, seen a whole lot The top notch nigga, Im fiendin for that spot Now peep game on what Six-Deuce told me [Six-Two] These niggaz after yo paper, Dr. D. R. E. (what? ) And these punk-ass hoes is lookin for dough You gotta watch your homeboys, cause a nigga never know Oh, theyll be around, but when yo paper get low Just like Master P said, There Dey Go, There Day Go Bitch niggaz uh-huh [Dr. Dre cuts and scratches] attention all personnel stop scheamin, and lookin hard [Audio Two] stop scheamin, and.. an, and.. an-an, and.. and lookin hard [Dr. Dre] Bitch nigga, a bitch nigga Bitch nigga, HELLA bitch nigga Youse a bitch nigga, motherfucker bitch nigga A bitch nigga.. a bitch nigga [Hitman] I know yo type, so much bitch in you, if it was slightly darker lights was little dimmer my dick be stuck up in yo windpipe! Hmm, youd rather blow me than fight, Im from the OLD SCHOOL like Romey Rome homey yo, you owe me the right to slap you, like the bitch that you are, that wanted to cap you every since you was mad doggin me with that bitch in yo car Fool [singing] Who do you think you are? Mr. Big Stuff Man, you shit on Hit, get yo shit bust; plus pistol-whipped, cover it up use yo bitchs blush Mr. Powder Puff yo, bark aint loud enough, huh I know chihuahuas thats mo rah-rah, HA HA I have to laugh Dre, I bet he take bubble baths You dont want no trouble with the Aftermath staff, trust me Doggy Dogg, Diggy Doctor plus me No youse a busta slash hussy, soft as a Hush Puppy Must we break you down to estrogen most hated specimens a bitch nigga! [Dr. Dre cuts and scratches] attention all personnel stop scheamin, and lookin hard [Audio Two] stop.. stop.. stop scheamin, and lookin hard .. op-stop.. ah-op-op-stop-sch-sch-scheamin, and lookin hard stop scheamin.. an-an.. an-an.. an-and lookin hard stop scheamin, and lookin hard stop skee-scheamin, and lookin hard stop scheamin, and.. and.. and.. stop scheamin, and lookin hard